Sayako Minami
Senior Art Director, Designer
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Revive Kombucha

In Revive Kombucha’s first advertising campaign, we wanted to pay homage to the brand’s hometown.

So naturally, we printed magazine inserts on LSD blotter paper (sans actual LSD) for Bay Area issues of Rolling Stone magazine, as well as wild postings focused in the Haight-Ashbury neighborhood of San Francisco.

I still can’t believe we actually made this.

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Each blotter paper sheet is perforated into 0.25” x 0.25” tabs or “hits”. Every hit is a tiny Revive bottle, showcasing their variety of flavors.

Each blotter paper sheet is perforated into 0.25” x 0.25” tabs or “hits”. Every hit is a tiny Revive bottle, showcasing their variety of flavors.

The inserts were printed by Zane Kesey, the son of renowned novelist and countercultural figure Ken Kesey. In a true tribute to the 60’s and 70’s psychedelic scene, the papers were printed in vegetable ink, and are edible.

The inserts were printed by Zane Kesey, the son of renowned novelist and countercultural figure Ken Kesey. In a true tribute to the 60’s and 70’s psychedelic scene, the papers were printed in vegetable ink, and are edible.

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