Blue Canyon Technologies
A rebrand for Blue Canyon Technologies, a leading end-to-end spacecraft company. We established a new visual identity totally unique within the category, which extended to all external- and internal- facing branded needs. This all culminated to a beautifully modern, elevated (no pun intended) website design to convey the cutting-edge nature of BCT’s technology. This design gained us recognition as an Honoree of the 2020 Webby Awards.
Explore the live website here.
Agency: TDA_Boulder
Ascent Protein Photography
Sometimes the best way to prove your role as The Official Sponsor of Hard Work, is to walk the talk. When we were tasked with creating a library of imagery for Ascent, we put in the hard work with celebrated photographer Gary Land, at times under the grueling conditions of a Colorado winter, to capture CrossFit and Obstacle Course Racing athletes. I worked closely with the photography team to art direct the angles, energy, emotion, and grit, from pre- to post- production, while ensuring it followed the brand’s guidelines and needs. And all that work paid off—not only did we end up with beautiful, powerful photos, we even received an Award of Excellence from Communication Arts 2018 Photography Annual.
Agency: TDA_Boulder
Mandalay Bay
A TVC & photography for print and OOH placements for Mandalay Bay Resort & Casino. I concepted the vignettes and art directed the visuals, from production through retouching and editing.
There’s the “you” that lives the day-to-day, handling responsibilities, staying sensible, keeping yourself in check.
But that’s not the real you.
Let yourself let loose. Actually experience everything life has to offer. No inhibitions. At Mandalay Bay, dive in to the real you.
Agency: McCann NY
Erin Hills
With a brief for a print-only campaign for the Erin Hills Golf Course, we wanted to challenge golfers to capture golf’s rarest birds with work just as beautiful and elegant as the course at Erin Hills itself.
This campaign is how I learned golf terms. It also got us on Communication Arts 2019 Advertising Shortlist.
Agency: TDA_Boulder
instax
In anticipation of an all-new kind of smart phone printer, the instax mini Link, we set out to create an event for influencers and marketers to learn what this little device can do. But of course, we couldn’t host just any party.
What we ended up creating was an immersive, Instagram-ready, colorful night filled with experiential ways to demonstrate the unique features of the mini Link printer, that I concepted and worked with a brand experience agency to bring to life.
Agency: McCann NY
The Fifty
The Denver Ad Club was looking for a memorable and splashy way to promote The Fifty, an annual advertising awards show that showcases Colorado agencies’ fifty best ideas of the year. Naturally, we felt the best way to celebrate Colorado’s creativity was to also embrace its penchant for marijuana.
Meant as a silly, fun project, we got some good buzz out of it as well.
We sent drug tests to agencies around Colorado, letting them know that if someone at their agency tests positive for marijuana, the Ad Club will waive their late entry fees to The Fifty. We also partnered with Colorado Kind, a marijuana grower and awards show sponsor, to create The Fifty Weed. We branded three strains for creatives, strategists, and technologists, to inspire their work.
Only in Colorado.
Agency: TDA_Boulder