Sayako Minami
Senior Art Director, Designer
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Lysol

As one of the most trusted household disinfectant brands, Lysol has a multitude of products all made to help protect your loved ones from germs and bacteria.

We produced several spots that speak to relatable, every day moments and the mess that can come from them, all made clean through the disinfecting power of Lysol—because Lysol is what it takes to protect. Here’s a small sample.

What it takes to protect.

Dino

If your laundry stinks, it’s actually because of bacteria, not dirt.
Lysol Laundry Sanitizer removes odor-causing bacteria from laundry—even the kind that’s too smelly to touch.

Double Meaning, Double Cleaning

Lysol finally has a laundry detergent.
But unlike other detergents, it's antibacterial. Which means it removes both stains and bacteria.
Now, clean has a double meaning.
(Which means homophones. Lots and lots of homophones)

Agency: McCann NY
Group Creative Directors: Sara Worthington & Armando Flores
Art Director: Sayako Minami
Copywriter: Emily Alek