Sayako Minami
Senior Art Director, Designer
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Chase Freedom Unlimited

For the savviest credit card holders, cashbacking is not just a perk—it’s a way of life. They’re the ones looking for every opportunity to swipe, tallying points, never caught with cash. And who better to introduce them to the Freedom Unlimited card than a fellow cashbacking enthusiast?

Enter: Kevin Hart, a man known for being in seemingly everything, less known for actually being a cashbacking enthusiast IRL, with his newest title of CEO of Cashbacking. For this definitely real, totally not made up executive position, we created a multichannel campaign so Kevin can continue to spread the joys of cashbacking everywhere he goes.

Kevin Hart is Cashbacking Every Opportunity

 

Social Content

Cashbacking every time, everywhere

Reaction GIFs, contextually relevant Pinterest placements, social film, just fun graphics—we created an expansive, multi-platform library of content to keep reminding people to cashback, and further cement Kevin’s C-suite status.

 

Agency: SPCSHP
Executive Creative Director: Steve Street
Creative Director: Matt Zelley
Senior Art Director: Sayako Minami
Senior Copywriter: Megan Williamson
Director: Jody Hill