Sayako Minami
Senior Art Director, Designer
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Chase Auto

Buying a car has always felt like a battle—from start to finish, the experience of finding and financing a car is all a bit dramatic. But Chase Auto is pumping the brakes on the car-buying drama.

Chase Bank’s spokesman, Kevin Hart, is a household name. So we capitalized on Kevin’s megastar power and gave him a role audiences would be familiar with: The Action Movie Hero. With Kevin Hart as our leading man, we set out to show how the perceived moments of tension in the car buying process are easily overcome with Chase Auto.

One man’s mission to make car buying epically easy.

To stand out in a sea of promoted posts, the launch of our ad campaign didn’t immediately look like an ad campaign at all. Instead, we released a teaser trailer for an upcoming film titled, Easy Driver—a fake movie starring the real Kevin Hart.

 

Movie Posters

Print ads that aren’t print, or ads

On the heels of our Easy Driver trailer, we released a series of dramatic action movie posters starring a heroic Kevin Hart as Easy Driver, on his mission to make car-buying easier with Chase Auto

Across Snapchat and Pinterest, our posters grabbed viewers’ attention while introducing them to the many benefits of working with Chase Auto.

Agency: Big Spaceship
Executive Creative Director: Steve Street
Creative Director: Matt Zelley
Senior Art Director: Sayako Minami
Senior Copywriter: Megan Williamson