Sayako Minami
Senior Art Director, Designer
Ascent2.gif

Ascent Protein

His dad played in the NFL.
His mom played soccer at Stanford.
And his grandfather was once called the world's fastest human.

San Francisco 49ers running back Christian McCaffrey was born to be a star — but that's not how he became one.

Make hard work your life’s work.

 

We also made a series of short social videos that showcase Christian’s athletic prowess, paired with dynamic and eye-catching animation. The animated supers speak to his years of dedicated hard work to rise to the NFL.

 
 

Photography

Agency: TDA Boulder
Executive Creative Director: Jonathan Schoenberg
Creative Directors: Alex Rice, Jeremy Seibold
Art Director: Sayako Minami
Copywriter: Brian Mulligan
Photographer: Greg Mionske